Peter Economides to launch major initiative at NIC Conference closing brunch in New York City
Peter Economides speaking at a conference in Greece
Brand strategist Peter Economides will announce a major initiative at the Greek America Foundation's National Innovation Conference weekend in New York City on April 27-29.
The conference will open on Friday evening April 27th with receptions at Coco-mat and Georgetown Cupcake shop, a block from each other in Soho and each with their own Greek connections.
The day-long National Innovation Conference-- an "ideas conference" with speakers throughout the day and an hour-long session on "philanthropreneurism" (entrepreneurism to help Greece) will take place at New York University's Skirball Center in Manhattan on Saturday, April 28th. (Economides will also be a speaker at this conference, but his talk will be on a different topic)
That evening, the foundation will honor their "Forty Under 40" awards recipients, with over 300 people attending from throughout the United States and Canada to recognize young philanthropists, business leaders, artists and entrepreneurs who were selected from over 400 nominees.
Finally, on Sunday April 29th, Economides will give his talk at a brunch, at the New Yorker Hotel.
His project will aim to transform Greece into the "Apple of the Mediterranean" under the banner of the word "GINETAI" or "it is possible", a slogan he made popular and viral following presentation he gave about Greece's branding problems last year.
The campaign will be launched at the closing brunch of the weekend, on April 29th at the New Yorker Hotel, where he will give an extensive talk and enlist supporters, new ideas and collaborators on the project.
"We're going to ask Greek Americans and those attending the event a simple question," Economides noted. "What are you going to do to create the future for Greece?"
According to a creative brief he shared with Greek America Foundation organizers today, GINETAI will be an ecosystem designed to support innovation and investment, with an ultimate goal of making Greece a destination for new ideas.
"We've spoken about imagining the future. Now it's time to create it," Economides said.
Known throughout the world for his extensive work with advertising and branding agencies, one of most his well-known projects he worked on was the "Think Different" campaign for Apple when the late Steve Jobs returned to the company after a hiatus.
At the time he was at TBWA/Worldwide in New York City where he served as head of global clients. The Apple campaign was considered key in restoring Apple's credibility. Economides served on the team that created the popular campaign.
For details and information, including details on how to register for the National Innovation Conference, visit http://www.greekamerica.org/NIC