Damn Good Advice (For People With Talent!) is a look into the mind of one of America’s most legendary creative thinkers, George Lois. The son of Greek immigrants, Lois rose the ranks in the 1960s and 70s, becoming one of the world’s most important advertising geniuses. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois’ Esquire covers.
Offering indispensable lessons, practical advice, facts, anecdotes and inspiration, this book is a timeless creative bible for all those looking to succeed in life, business and creativity. These are key lessons derived from the incomparable life of ‘Master Communicator’ George Lois, the original Mad Man of Madison Avenue. Written and compiled by the man The Wall Street Journal called “prodigy, enfant terrible, founder of agencies, creator of legends,” each step is borne from a passion to succeed and a disdain for the status quo.
Organized into inspirational, bite-sized pointers, each page offers fresh insight into the sources of success, from identifying your heroes to identifying yourself. The ideas, images and illustrations presented in this book are fresh, witty and in-your-face. Whether it’s communicating your point in nanosecond, creating an explosive portfolio or making your presence felt, no one is better placed than George Lois to teach you the process of creativity.
Poignant, punchy and to-the-point, Damn Good Advice (For People With Talent!) is a must have for anyone on a quest for success.