Much of what John Paul DeJoria does today goes back almost seventy years to the moment his destitute Greek immigrant mother gave him a dime and told him to go and place it in the bucket of the Salvation Army woman who stood in front of a store ringing a bell.
At the time the family was living in Echo Park, near downtown Los Angeles.
His mother didn’t have money to buy Christmas presents that year and despite her poverty, she taught her children that success— no matter how little— unshared, is failure.
This lesson in 1950— when a dime was a lot of money— was the seminal influence on the success one of the wealthiest and most successful men in the world.
Fast forward almost 70 years. Today, John Paul DeJoia is worth billions and he’s founded John Paul Mitchell Systems and Patrón Spirits— each multi-billion-dollar companies and has transformed his own success into a philanthropic machine, supporting charitable efforts from animal welfare, to homelessness and numerous other efforts.
DeJoria has been called “one of the most giving men on the planet.”
Coming from very humble beginnings himself, the once homeless John Paul has always maintained his mother’s mantra— that success unshared is failure, proving that it’s not how much money we make, but what we do with it that counts.
With decades of success and hundreds of millions in profits under his belt, he has never forgotten where he came from and donates most of his fortune to charitable initiatives.
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